MANIFESTO
JRA designs are made for the contemporary free-spirited women, who move between occasions with minimal fuss and the utmost independence, perpetually seeking to find the magic in the mundane and to feel as we all should, unapologetically yourself.
Jia Rosemary Atelier is the namesake of designer Rebecca Lee’s daughter; her drive and her muse. With a background in styling and design, JRA was born out of a yearning to create timeless pieces embracing the female form, with flowing fabrics and classic silhouettes that effortlessly capture the essence of modern romanticism in a minimalist fashion. Our collections have been created to transcend occasion and season, whether you are seeking an everyday forever piece for yourself or a selection for your bridesmaids.
We hope our space here within an evolving consciousness around fashion brings a sense of home, in a garment that envelops you in your own sense of self.
manufacturing
As a family business, we take great pride in designing and producing our entire range at our Auckland based studio showroom, where we strive towards a mindful approach to fashion by offering made to order garments and small scale collections with limited-range fabrics. We will always try our best to prioritise natural fibre fabrics and seek out eco-conconscious alternatives to classic synthetics and synthetic blends. For our limited range collections, only a handful of dresses are made and often from end of roll fabric, to help minimalise our footprint.
Having full control of this production process ensures us to minimise fashion waste, along with having the creative freedom to design sustainable investment pieces and a custom-made service.
Bespoke design
As we create all our pieces in-house, it means we can truly create something as beautifully individual as you are, whether it be a bespoke bridal gown, or a forever piece for your wardrobe.
Starting with an initial consultation, we will gather your ideas and concept elements to build the vision of your design. The dress will be made to your exact measurements, so from here we will create a mock dress for your first fitting where any design alterations or tweaks can be made, ensuring the perfect fit. If needed a second mock-fitting will take place before the final piece is completed.
We are now taking bridal and bridesmaids bookings for the upcoming wedding season, so please do get in touch via our online form and let’s connect x